![]() ![]() ![]() Most impressively, Roblox has turned its tween audience into an army of fresh-faced entrepreneurs. But what’s unique about Roblox is that the gaming company isn’t in the business of making games-it just provides the tools and the platform for kids to make their own unique creations. There are millions of games that players-mostly young people-can explore with their friends, chatting and interacting all the way. Roblox, based in San Mateo, California, is a combination gaming and social media platform. “Roblox has just been part of my life,” he says. The 23-year-old, who has never taken a single computer programming class, now employs a salaried creative director and uses six other freelance workers to keep his game updated. Forbes estimates the cartoonish game has earned Binello millions since its inception in 2016. Now, 11 years later, he is the creator of MeepCity, a sprawling role-playing game that got 15 million visitors in July on the Roblox platform. He loved spending time with titles like Work at a Pizza Place and Down Hill Smash! so much that he was inspired to build his own. Image: Timothy Archibald for Forbes When Alex Binello was 13, he started playing games on a website called Roblox. Roblox box: Co-founder Dave Baszucki leans against a mockup of a video game action-figure set at the firm’s headquarters in San Mateo, California ![]()
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